Close vs HubSpot - Detailed Comparison 2026
Close and HubSpot are rated the same on SAASAF.AI, at 4.5/5. Close starts at $49/month with no free tier. HubSpot starts at $20/month and has a free tier.
Which Is Better, Close or HubSpot?
Close and HubSpot are rated very closely, with Close at 4.5/5 and HubSpot at 4.5/5, indicating both are well-regarded by users. When it comes to features, Close offers 6 capabilities while HubSpot provides 8, with both sharing core functionality like Reporting. Close differentiates with Built In Calling and Email Sequences, while HubSpot stands out with Crm and Email Marketing. On pricing, HubSpot is the more budget-friendly option at $20/month compared to Close at $49/month, and HubSpot also offers a free tier. HubSpot brings AI-powered capabilities to the table, which Close does not offer natively. HubSpot has broader platform support (3 platforms vs. 1), which may matter for teams with diverse device needs.
At a Glance
Full Side-by-Side Comparison
| Criteria | Close | HubSpot |
|---|---|---|
| Rating | 4.5/5 | 4.5/5 |
| Pricing Model | Subscription | Freemium |
| Starting Price | $[object Object] | $[object Object] |
| Free Tier | No | Yes |
| AI-Powered | No | Yes |
| AI Model | N/A | proprietary |
| Platforms | web | web, ios, android |
| Founded | 2013 | 2006 |
| Company Size | 51-200 | 1000+ |
| Integrations | 4+ | 6+ |
| Affiliate Program | Yes | Yes |
| Ai | ✗ | ✓ |
| Automations | ✗ | ✓ |
| Built In Calling | ✓ | ✗ |
| Crm | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Email Sequences | ✓ | ✗ |
| Forms | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
| Pipeline Management | ✓ | ✗ |
| Power Dialer | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Sms | ✓ | ✗ |
How Much Do Close and HubSpot Cost?
Close Pricing
Subscription
$[object Object]
Billed monthly
Close uses a subscription pricing model starting at $49/month. No free tier is offered.
HubSpot Pricing
Freemium
$[object Object]
Free tier available
Billed monthly
HubSpot offers a freemium pricing model starting at $20/month. A free tier is available with limited features.
Pros and Cons
Close Pros
- Built-in Power Dialer eliminates separate sales dialer cost
- Email, SMS, and calling unified in one timeline
- Workflows handle sequences with branching logic natively
- Excellent founder-led content and sales playbooks
- Honest, transparent pricing with no hidden tiers
Close Cons
- Smaller integration ecosystem than HubSpot or Salesforce
- Less suitable for complex enterprise sales orgs
- Reporting is functional but lacks deeper analytics
- Per-seat pricing adds up for large rep teams
HubSpot Pros
- Genuinely free CRM with no contact limits
- Unified data model spans marketing, sales, and service
- Best-in-class educational resources via HubSpot Academy
- Breeze AI agents automate prospecting and service workflows
- Massive App Marketplace with 1,500+ integrations
HubSpot Cons
- Costs scale fast with marketing contact tiers
- Power features locked behind Professional and Enterprise tiers
- Customization gets complex versus Salesforce flexibility
- Onboarding fees can be steep for Enterprise tier
Who Should Choose Which?
Choose Close if...
Best for: Close is best for inside sales teams at SaaS and B2B services companies who need calling, email, and CRM in one tool. Teams running high-velocity outbound benefit most from the integrated dialer.
- You need Inside Sales
- You need Sales Outreach
- You need Call Management
Ideal for: smb, mid-market
Industries: technology, agencies, consulting
Choose HubSpot if...
Best for: HubSpot is best for SMB and mid-market companies that want one unified platform across marketing, sales, and service. Inbound marketing teams benefit most from the integrated content, email, and CRM tools.
- You need Lead Generation
- You need Email Campaigns
- You need Sales Pipeline
- You need Customer Support
Ideal for: smb, mid-market, enterprise
Industries: technology, professional-services, ecommerce
Platform Availability
Close
Web-based application accessible via any browser. No dedicated desktop or mobile apps are currently offered.
HubSpot
Available on Web, iOS, and Android. Mobile apps are offered but there is no dedicated desktop client.
Get Started with Close
CRM built for inside sales teams with calling and email
Earn 20% recurring commission
Visit CloseGet Started with HubSpot
All-in-one CRM platform for marketing, sales, and service
Earn 30% recurring up to 1 year commission
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Tool Profiles
Alternatives
Use Cases
- Inside Sales
- Sales Outreach
- Call Management
- Lead Generation
- Email Campaigns
- Sales Pipeline
- Customer Support
Close vs HubSpot: Frequently Asked Questions
Is Close or HubSpot better?
Close and HubSpot are rated the same on SAASAF.AI, at 4.5/5, so the better pick depends on your use case. Close is best for inside sales teams at SaaS and B2B services companies who need calling, email, and CRM in one tool. HubSpot is best for SMB and mid-market companies that want one unified platform across marketing, sales, and service.
How does Close pricing compare to HubSpot?
HubSpot is cheaper to start, at $20/month versus $49/month for Close. Close uses a subscription model and HubSpot uses a freemium model. Only HubSpot offers a free tier. Listed figures are starting prices; seats, usage and add-ons can change the final bill.
What is the difference between Close and HubSpot?
Close is a CRM designed for high-velocity inside sales teams. HubSpot is a comprehensive CRM platform with marketing automation, sales CRM, customer service, CMS, and operations tools. Close lists features such as Built In Calling, Email Sequences and Sms. HubSpot lists CRM, Email Marketing and Landing Pages. Both cover Reporting.
What are alternatives to both Close and HubSpot?
Close and HubSpot share the same top alternatives on SAASAF.AI: Pipedrive (4.4/5), Salesforce (4.3/5) and Freshsales (4.3/5). Pipedrive starts at $14/month with no free tier. Salesforce starts at $25/month with no free tier. Freshsales has a free tier.
What platforms do Close and HubSpot support?
Close is available on Web. HubSpot is available on Web, iOS and Android. Close integrations listed on SAASAF.AI include Zapier, Slack and HubSpot. HubSpot integrations include Salesforce, Slack and Google Workspace. Close lists 4 integrations and HubSpot lists 6 in the SAASAF.AI directory.