HubSpot vs Keap - Detailed Comparison 2026
HubSpot is rated slightly higher on SAASAF.AI (4.5/5 vs 4/5). HubSpot starts at $20/month and has a free tier. Keap starts at $249/month with no free tier.
Which Is Better, HubSpot or Keap?
HubSpot holds a slight edge in user satisfaction with a rating of 4.5/5 compared to Keap's 4/5. When it comes to features, HubSpot offers 8 capabilities while Keap provides 6, with both sharing core functionality like Crm, Email Marketing, Landing Pages. HubSpot differentiates with Forms and Live Chat, while Keap stands out with Invoicing and Appointments. On pricing, HubSpot is the more budget-friendly option at $20/month compared to Keap at $249/month, and HubSpot also offers a free tier. HubSpot brings AI-powered capabilities to the table, which Keap does not offer natively.
At a Glance
Full Side-by-Side Comparison
| Criteria | HubSpot | Keap |
|---|---|---|
| Rating | 4.5/5 | 4/5 |
| Pricing Model | Freemium | Subscription |
| Starting Price | $[object Object] | $[object Object] |
| Free Tier | Yes | No |
| AI-Powered | Yes | No |
| AI Model | proprietary | N/A |
| Platforms | web, ios, android | web, ios, android |
| Founded | 2006 | 2001 |
| Company Size | 1000+ | 501-1000 |
| Integrations | 6+ | 4+ |
| Affiliate Program | Yes | Yes |
| Ai | ✓ | ✗ |
| Appointments | ✗ | ✓ |
| Automations | ✓ | ✓ |
| Crm | ✓ | ✓ |
| Email Marketing | ✓ | ✓ |
| Forms | ✓ | ✗ |
| Invoicing | ✗ | ✓ |
| Landing Pages | ✓ | ✓ |
| Live Chat | ✓ | ✗ |
| Reporting | ✓ | ✗ |
How Much Do HubSpot and Keap Cost?
HubSpot Pricing
Freemium
$[object Object]
Free tier available
Billed monthly
HubSpot offers a freemium pricing model starting at $20/month. A free tier is available with limited features.
Keap Pricing
Subscription
$[object Object]
Billed monthly
Keap uses a subscription pricing model starting at $249/month. No free tier is offered.
Pros and Cons
HubSpot Pros
- Genuinely free CRM with no contact limits
- Unified data model spans marketing, sales, and service
- Best-in-class educational resources via HubSpot Academy
- Breeze AI agents automate prospecting and service workflows
- Massive App Marketplace with 1,500+ integrations
HubSpot Cons
- Costs scale fast with marketing contact tiers
- Power features locked behind Professional and Enterprise tiers
- Customization gets complex versus Salesforce flexibility
- Onboarding fees can be steep for Enterprise tier
Keap Pros
- Visual Campaign Builder is among the most powerful in market
- Native invoicing and recurring payments built in
- All-in-one reduces tool sprawl for solopreneurs
- Strong consultant network for implementation
- Lifecycle Marketing methodology guides setup
Keap Cons
- Pricing is steep for solo operators - starts at $159/month
- Setup complexity often requires a Certified Partner
- UI feels dated compared to modern competitors
- Email deliverability has had occasional issues at scale
Who Should Choose Which?
Choose HubSpot if...
Best for: HubSpot is best for SMB and mid-market companies that want one unified platform across marketing, sales, and service. Inbound marketing teams benefit most from the integrated content, email, and CRM tools.
- You need Lead Generation
- You need Email Campaigns
- You need Sales Pipeline
- You need Customer Support
Ideal for: smb, mid-market, enterprise
Industries: technology, professional-services, ecommerce
Choose Keap if...
Best for: Keap is best for solo service businesses, coaches, and small e-commerce sellers who want CRM, automation, and payments unified. Owners willing to invest in setup get the most leverage from the Campaign Builder.
- You need Small Business CRM
- You need Marketing Automation
- You need Invoicing & Billing
- You need Appointment Scheduling
Ideal for: smb
Industries: professional-services, coaching, consulting, real-estate
Platform Availability
HubSpot
Available on Web, iOS, and Android. Mobile apps are offered but there is no dedicated desktop client.
Keap
Available on Web, iOS, and Android. Mobile apps are offered but there is no dedicated desktop client.
Get Started with HubSpot
All-in-one CRM platform for marketing, sales, and service
Earn 30% recurring up to 1 year commission
Visit HubSpotGet Started with Keap
CRM and marketing automation for small businesses
Earn varies commission
Visit KeapBecome a Reseller
Interested in reselling HubSpot or Keap? These tools offer reseller programs for agencies and consultants.
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Tool Profiles
Alternatives
Categories
Use Cases
- Lead Generation
- Email Campaigns
- Sales Pipeline
- Customer Support
- Small Business CRM
- Marketing Automation
- Invoicing & Billing
- Appointment Scheduling
HubSpot vs Keap: Frequently Asked Questions
Is HubSpot or Keap better?
HubSpot is rated slightly higher on SAASAF.AI, at 4.5/5 versus 4/5 for Keap, but the better pick depends on your use case. HubSpot is best for SMB and mid-market companies that want one unified platform across marketing, sales, and service. Keap is best for solo service businesses, coaches, and small e-commerce sellers who want CRM, automation, and payments unified.
How does HubSpot pricing compare to Keap?
HubSpot is cheaper to start, at $20/month versus $249/month for Keap. HubSpot uses a freemium model and Keap uses a subscription model. Only HubSpot offers a free tier. Listed figures are starting prices; seats, usage and add-ons can change the final bill.
What is the difference between HubSpot and Keap?
HubSpot is a comprehensive CRM platform with marketing automation, sales CRM, customer service, CMS, and operations tools. Keap (formerly Infusionsoft) is an all-in-one CRM and marketing automation platform built for small businesses. HubSpot lists features such as Forms, Live Chat and Reporting. Keap lists Invoicing and Appointments. Both cover CRM, Email Marketing and Landing Pages.
What are alternatives to both HubSpot and Keap?
Alternatives to HubSpot include Pipedrive (4.4/5), Salesforce (4.3/5) and Freshsales (4.3/5). Alternatives to Keap include ActiveCampaign (4.5/5) and Mailchimp (4.3/5). Freshsales has a free tier. Mailchimp has a free tier. Each tool has a full alternatives page on SAASAF.AI with pricing and feature comparisons.
What platforms do HubSpot and Keap support?
HubSpot and Keap are both available on Web, iOS and Android. HubSpot integrations listed on SAASAF.AI include Salesforce, Slack and Google Workspace. Keap integrations include Zapier, QuickBooks and Gmail. HubSpot lists 6 integrations and Keap lists 4 in the SAASAF.AI directory.