Keap
CRM and marketing automation for small businesses
What is Keap?
Keap (formerly Infusionsoft) combines CRM, marketing automation, e-commerce, and payments into one platform aimed squarely at solopreneurs and small businesses. Its visual Campaign Builder remains a category-defining tool for sequencing emails, tasks, tags, and triggers based on customer behavior. Built-in invoicing, quotes, and recurring billing eliminate the need for separate Stripe or QuickBooks integrations for many SMBs. Keap Pro and Max include sales pipeline and B2B features, while Keap simpler tier targets solo service businesses. The platform is sticky once configured, and Keap Certified Partners offer extensive implementation help. The trade-off is complexity and pricing relative to lighter tools like ActiveCampaign.
Keap uses a subscription pricing model starting at $249/month. No free tier is offered. Platform availability information is not currently listed.
Founded: 2001 | Company Size: 501-1000
Keap is designed to help smb streamline their workflows with a Subscription pricing model. Whether you are evaluating Keap for the first time or comparing it against competitors, this page covers everything you need to know about Keap's features, pricing, integrations, and alternatives in 2026.
Keap Pros & Cons
Before choosing Keap, it helps to understand both the strengths and the limitations. Here is an honest breakdown based on user feedback and expert analysis.
Pros
- Visual Campaign Builder is among the most powerful in market
- Native invoicing and recurring payments built in
- All-in-one reduces tool sprawl for solopreneurs
- Strong consultant network for implementation
- Lifecycle Marketing methodology guides setup
Cons
- Pricing is steep for solo operators - starts at $159/month
- Setup complexity often requires a Certified Partner
- UI feels dated compared to modern competitors
- Email deliverability has had occasional issues at scale
Who is Keap Best For?
Keap is best for solo service businesses, coaches, and small e-commerce sellers who want CRM, automation, and payments unified. Owners willing to invest in setup get the most leverage from the Campaign Builder.
Keap Features & Capabilities
Keap offers 6 key features designed to cover a wide range of Crm needs. Below is a breakdown of what Keap brings to the table.
Keap Pricing 2026
Understanding Keap's pricing structure is essential before committing. Here is a summary of the current pricing model and available tiers.
Keap Integrations
Keap connects with 4+ tools and platforms, making it easy to fit into your existing tech stack. Below are the integrations currently supported.
Best Keap Alternatives in 2026
While Keap is a popular choice in the Crm space, users often explore alternatives due to the cost of Keap's premium pricing model. The Crm market is highly competitive, and several strong alternatives offer different approaches to the same problems Keap solves. At $249/month, users want to make sure they are getting the most value, and comparing options is a smart step before committing. Below are the top alternatives worth considering if you are exploring options beyond Keap.
All-in-one CRM platform for marketing, sales, and service
Marketing automation and CRM for growing businesses
All-in-one email marketing and automation platform
Keap Categories
Subcategories
Use Cases
Keap Industry Fit
Keap is popular across the following industries: