Marketing Automation
The best marketing automation tools in 2026 are HubSpot (4.5/5), ActiveCampaign (4.5/5) and Salesforce (4.3/5), by SAASAF.AI rating. 3 of the 6 offer a free tier.
Platforms for automating marketing campaigns, lead nurturing, and audience segmentation.
6 tools reviewed and compared
HubSpot
All-in-one CRM platform for marketing, sales, and service
ActiveCampaign
Marketing automation and CRM for growing businesses
Salesforce
The world's leading CRM platform for enterprises
Mailchimp
All-in-one email marketing and automation platform
Zoho CRM
Comprehensive CRM with extensive customization at great value
Keap
CRM and marketing automation for small businesses
Marketing Automation Tools: Frequently Asked Questions
What is the best marketing automation tool?
HubSpot is the top-rated marketing automation tool on SAASAF.AI, with a 4.5/5 rating. HubSpot is a comprehensive CRM platform with marketing automation, sales CRM, customer service, CMS, and operations tools. HubSpot starts at $20/month and has a free tier. Other highly rated options include ActiveCampaign (4.5/5) and Salesforce (4.3/5).
Are there free marketing automation tools?
Yes. 3 of the 6 marketing automation tools on SAASAF.AI offer a free tier. The highest rated are HubSpot (4.5/5), Mailchimp (4.3/5) and Zoho CRM (4.2/5). HubSpot paid plans start at $20/month. Mailchimp paid plans start at $13/month.
How much do marketing automation tools cost?
Listed starting prices for marketing automation tools on SAASAF.AI range from $13 to $249 per month. Mailchimp has the lowest listed starting price at $13/month. 3 of the 6 also offer a free tier. Starting prices exclude extra seats, usage and add-ons.
Which marketing automation tools use AI?
5 of the 6 are AI-powered, led by HubSpot (4.5/5), ActiveCampaign (4.5/5) and Salesforce (4.3/5). HubSpot is AI-powered and uses a proprietary AI model. HubSpot starts at $20/month and has a free tier. ActiveCampaign starts at $29/month with no free tier.
How many marketing automation tools does SAASAF.AI compare?
SAASAF.AI compares 6 marketing automation tools: HubSpot, ActiveCampaign, Salesforce, Mailchimp, Zoho CRM and Keap. 3 have a free tier. 5 are AI-powered. Ratings range from 4/5 to 4.5/5. Every tool links to a full profile with pricing, features and alternatives.
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