Best Free Analytics Tools
Compare the top free analytics tools. See what you get for free, where the limits are, and what it costs to upgrade.
9 free tools available
Ahrefs
SEO toolset for backlink analysis and keyword research
Upgrade from $99/monthly
Semrush
All-in-one SEO and digital marketing toolkit
Upgrade from $129.95/monthly
Mixpanel
Product analytics for building better products
Upgrade from $20/monthly
Hotjar
Behavior analytics and feedback for understanding users
Upgrade from $32/monthly
PostHog
Open-source product analytics, session replay, and feature flags
Completely free
Datadog
Monitoring and analytics platform for cloud infrastructure
Upgrade from $15/monthly
Google Analytics
Web analytics service for tracking website traffic and behavior
Completely free
Amplitude
Digital analytics platform for product and growth teams
Upgrade from $49/monthly
Segment
Customer data platform for collecting and routing data
Upgrade from $120/monthly
Free vs Paid: Upgrade Pricing Overview
| Tool | Free Tier | Paid Starting Price | Billing | Pricing Model |
|---|---|---|---|---|
| Ahrefs | Yes | $99 | Monthly | Subscription |
| Semrush | Yes | $129.95 | Monthly | Subscription |
| Mixpanel | Yes | $20 | Monthly | Freemium |
| Hotjar | Yes | $32 | Monthly | Freemium |
| PostHog | Yes | Free forever | Monthly | Freemium |
| Datadog | Yes | $15 | Monthly | Usage Based |
| Google Analytics | Yes | Free forever | Monthly | Freemium |
| Amplitude | Yes | $49 | Monthly | Freemium |
| Segment | Yes | $120 | Monthly | Freemium |
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