Make
Visual automation platform for complex workflows
What is Make?
Make (formerly Integromat) is a visual automation platform that's significantly more powerful than Zapier for complex, branching workflows - at lower cost. Scenarios are built on a visual canvas with rich data manipulation, error handling, iterators, and aggregators. Make supports 1,800+ apps and any HTTP API. Pricing is operations-based (every module run = 1 op), and the free tier offers 1,000 operations/month - enough for real automation. Make's strength is technical users (ops, RevOps, developers) who hit Zapier's limits on multi-step transformations and conditional logic. Make AI agents are a recent addition. Acquired by Celonis but operates independently. It's the power-user's choice.
Make offers a freemium pricing model starting at $9/month. A free tier is available with limited features. Platform availability information is not currently listed.
Founded: 2012 | Company Size: 201-500
Make is designed to help individual, smb, mid-market streamline their workflows with a Freemium pricing model, including a generous free tier to get started. Whether you are evaluating Make for the first time or comparing it against competitors, this page covers everything you need to know about Make's features, pricing, integrations, and alternatives in 2026.
Make Pros & Cons
Before choosing Make, it helps to understand both the strengths and the limitations. Here is an honest breakdown based on user feedback and expert analysis.
Pros
- Visual canvas handles complex branching and iteration
- Operations-based pricing significantly cheaper than Zapier at scale
- 1,800+ integrations plus universal HTTP module
- Strong error handling and retry logic
- Free tier covers real automation work
Cons
- Steeper learning curve than Zapier
- Smaller ecosystem of templates and tutorials
- Per-operation accounting can confuse beginners
- Less suited to non-technical users
Who is Make Best For?
Make is best for ops engineers, RevOps teams, and technical users running complex multi-step automation. Power users hitting Zapier's complexity ceiling benefit most from the visual canvas.
Make Features & Capabilities
Make offers 6 key features designed to cover a wide range of Automation needs. Below is a breakdown of what Make brings to the table.
Make Pricing 2026
Understanding Make's pricing structure is essential before committing. Here is a summary of the current pricing model and available tiers.
Make Integrations
Make connects with 5+ tools and platforms, making it easy to fit into your existing tech stack. Below are the integrations currently supported.
Best Make Alternatives in 2026
While Make is a popular choice in the Automation space, users often explore alternatives due to limited platform availability. The Automation market is highly competitive, and several strong alternatives offer different approaches to the same problems Make solves. Although Make offers a free tier, some alternatives provide more generous free plans or different feature sets that may better align with specific team requirements. Below are the top alternatives worth considering if you are exploring options beyond Make.
Automate workflows by connecting your apps
Open-source workflow automation with code flexibility
Open-source no-code automation platform
Developer-first automation and integration platform
Make Categories
Subcategories
Use Cases
Make Industry Fit
Make is popular across the following industries: