Loom
Async video messaging for work
What is Loom?
Loom is the leading async video messaging tool - record your screen, camera, or both with one click, get a shareable link, and let viewers watch on their schedule. Loom AI auto-generates titles, summaries, chapters, and transcripts, plus removes filler words and silences. Screenshots, GIFs, and Engagement Insights (who watched, when, and what reactions they left) close the loop. Loom is widely adopted for product walkthroughs, customer support replies, code reviews, async standups, and bug reports. Atlassian acquired Loom in 2023 for $975M, with deeper integration into Jira and Confluence rolling out. The free plan offers 25 videos per person, making it sticky for individuals before companies adopt at scale.
Loom offers a freemium pricing model starting at $12.5/month. A free tier is available with limited features. Platform availability information is not currently listed.
Founded: 2016 | Company Size: 201-500
Loom is designed to help individual, smb, enterprise streamline their workflows with a Freemium pricing model, including a generous free tier to get started. Whether you are evaluating Loom for the first time or comparing it against competitors, this page covers everything you need to know about Loom's features, pricing, integrations, and alternatives in 2026.
Loom Pros & Cons
Before choosing Loom, it helps to understand both the strengths and the limitations. Here is an honest breakdown based on user feedback and expert analysis.
Pros
- Fastest async video workflow on the market
- Loom AI auto-generates titles, summaries, and chapters
- Engagement Insights show exactly who watched
- Free tier supports 25 videos per person
- Deep Atlassian integration post-acquisition
Cons
- Editing capabilities are basic versus Descript
- Free tier video length capped at 5 minutes
- Workspace pricing per creator scales fast
- Some advanced features now gated behind Atlassian sign-ins
Who is Loom Best For?
Loom is best for distributed teams, customer success reps, sales engineers, and managers who replace meetings or long Slack threads with quick async video. Engineering teams using Atlassian benefit most.
Loom Features & Capabilities
Loom offers 6 key features designed to cover a wide range of Communication needs. Below is a breakdown of what Loom brings to the table.
Loom Pricing 2026
Understanding Loom's pricing structure is essential before committing. Here is a summary of the current pricing model and available tiers.
Loom Integrations
Loom connects with 5+ tools and platforms, making it easy to fit into your existing tech stack. Below are the integrations currently supported.
Best Loom Alternatives in 2026
While Loom is a popular choice in the Communication space, users regularly evaluate other options to ensure they are getting the best fit for their workflows. The Communication market is highly competitive, and several strong alternatives offer different approaches to the same problems Loom solves. Although Loom offers a free tier, some alternatives provide more generous free plans or different feature sets that may better align with specific team requirements. Below are the top alternatives worth considering if you are exploring options beyond Loom.
Loom Categories
Subcategories
Use Cases
Loom Industry Fit
Loom is popular across the following industries: